JURONG HEALTH

Breathing new life into healthcare.

Client

JurongHealth is a public healthcare cluster for the west that boldly integrates healthcare services for the community with hospitals that are the first in Singapore to be designed and built together from the ground up as an integrated development for better patient care, greater efficiency and convenience.

Opportunity

An exciting opportunity presented itself to create a new brand identity that would clearly look and feel different from other community care offerings and establish JurongHealth's unique position. 

Solution

As part of the brand identity and architecture system which involved unifying a number of existing hospitals under the new brand, JurongHealth's new logo boldly represents the west of Singapore in an iconic fashion. Amongst a variety of brand communication touchpoints, we created an epic 1387 metre width hoarding at the site of the new NgTeng Fong General Hospital stands in place to dynamically tell JurongHealth's brand story.

Client
JurongHealth

Services
Brand Identity & Architecture System
Hoarding Design
Posters
Brochures
Vehicle Graphics
Wrapping Paper

Location
Singapore

"Simon has been instrumental in helping us arrive at a bold brand identity that defines who we are as JurongHealth. It is a pleasure working with Simon as he is not just talented but also absolutely easy to work with. A good guy to engage for a good brand discussion."

Casey Chang Senior Director, 
Communications & Service Quality